Benefit recalls best-selling brow product over safety fears

Benefit cosmetics, the popular beauty brand, has recalled one of their most popular products over fears it might irritate customer's eyes.

The American brand, which has stores all over the UK and many concessions in department stores such as Debenhams, John Lewis, and House of Fraser, has released an official statement regarding their Gimme Brow Eyebrow Gel asking customers who have bought the product to return it in exchange for a full refund.

The brand have expressed that the product recall is due to 'an abundance of caution' over fears that the popular brow gel may be harmful and cause irritation to eyes.

Benefit recommend that anyone who has bought the brow product stop using it immediately.

'Benefit Cosmetics is committed to the highest levels of quality and doing what's right for our customers. Out of an abundance of caution, we are initiating a voluntary recall of our Gimme Brow product after discovering that recent batches of the product did not meet our stringent quality standards,' the company wrote on the Benefit website.

'If applied in its normal usage on the brows, the Gimme Brow product doesn't involve any risk. However, if it comes into contact with the eyes, it could lead to eye irritation.'

Benefit, with their pretty packaging, brilliant beauty buys and fun slogans are a popular choice with shoppers, especially when it comes to buying gifts for beauty lovers.

The Benefit Christmas calendar is one of the most popular alternative advent calendars every year.

The recall of one of their best-selling eyebrow products in the build up to Christmas is expected to affect thousands of customers who have been advised to return the product to Benefit stores for a full refund.