30,000 people join the waiting list for Avon's ANEW Reversalist Infinite Effects Night Treatment Cream

A new Avon face cream has everyone in a frenzy and that's before it's even available to buy!

Avon's ANEW Reversalist Infinite Effects Night Treatment Cream will be available on 7th September for £28, and has already amassed a 30,000 strong waiting list, the Daily Mail reports.

Avon shared the news with their 94.7k followers on Instagram, telling them that 'the future of skincare is coming!'

A world's first for dramatic results on wrinkles that get better over time,' the caption explained. 'Be part of the revolution and sign up to the waiting list and be in with a chance of winning 1 of 1000 FREE products... link in bio x #avon #anew #infiniteeffects #skincare'

According to research, 50 per cent of women believe their skincare products stop working after a while, so Avon wanted to create a product that worked for you continuously. The new two-step cream claims to boost collagen levels over time - so, the longer you use it, the better the results.

The top half, which you use for a week, claims to prep the skin for when you rotate and use the retinol for a week. You simply rotate the two creams weekly, with Avon's scientists saying this technique helps to 're-train' the skin, making the anti-ageing ingredient retinol more effective.

Popular beauty blogger Caroline Hirons is also loving the product and shared an excitable post with her 166k followers.

'ANEW Infinite Effects Night Cream is clinically proven to continue to improve wrinkles month after month, even over a full year,' she exclaimed. 'I witnessed it for myself in New York earlier this year and I've been trialling it since January. I'm thrilled I can FINALLY talk about it! Genuinely, I spent a lot of time in their HQ like this: 😳🤔😳🙌🏼👏🏼👊🏼👌🏼👍🏼'

Even cult fashion and beauty brand Vogue has called it 'the anti-ageing cream that keeps on giving', and at such an affordable price we are definitely tempted to give it a try!

What do you think? Will you be giving the latest Avon wonder cream a go? Let us know your thoughts in the comment box below!