Holly Willoughby shares make-up free selfie to celebrate husband Dan's birthday

Fans have been rushing to compliment Holly Willoughby after she posted a sweet snap of herself with husband Dan to celebrate his birthday.

The This Morning star posted a loved-up selfie to her Instagram account showing Dan with his arm wrapped around her, while the pair pose in-front of the pretty Italian sea-side town of Positano.

Holly captioned the natural, candid picture: 'Happy birthday to the man that is my world... love you baby ❤.'

While many of her followers wished Holly's husband well on his birthday in the comments, others couldn't help but notice how fantastic Holly Willoughby looked in the almost entirely make-up free snap.

Fans are used to seeing Holly after she's been through hair and make-up up each day on This Morning or glammed up on the front of magazine covers, so it's rare that we get to see Holly as she is at home, away from the cameras, and make-up free.

People were quick to compliment the TV star on her fresh faced and youthful appearance in the happy photo.

'Beautiful,' wrote one of the 36-year-old followers, and another added: 'bellisimo Holly love your laughing.'

A few of Holly's fans even went so far to say that Dan was, 'the luckiest man on the planet' to be married to the naturally beautiful star.

Holly Willoughby married her husband Dan, who she met on the set of children's TV show Ministry Of Mayhem, in 2007, and the pair celebrated their 10th wedding anniversary this year with a romantic sun-soaked getaway.

The couple have three children together; Harry, seven, Belle, five, and Chester, two, but they left the kids behind this summer to mark their special wedding anniversary with a child-free holiday just for the two of them.

Although the destination of their trip is still unconfirmed, many now think the couple spent their time away in Positano, Italy, where Holly's latest Instagram snap of the pair was taken.