LIVE: Best Lego Black Friday deals to shop now
The best Black Friday Lego deals brought to you in real-time
LEGO BLACK FRIDAY DEALS 2023
1. Quick links: Where to shop
2. Editor's picks
LIVE: Latest updates
LEGO Black Friday deals are here and the bargains have lived up to our expectations.
It's officially Black Friday which means the biggest sales event of the year is here with hefty discounts on everything from the best Black Friday toy deals to £80 off the best toy I've ever owned.
But it's not always easy to tell a true Black Friday deal from a dud. So we created this Lego Black Friday live blog to make it easy for you to snap up savings. The Goodto team is harnessing its parenting know-how and editorial expertise to bring all the best Lego Black Friday deals in real time. We'll be sniffing out price drops from a wide variety of retailers including Lego, Amazon, John Lewis, Very, Marks and Spencer, and more.
Scroll down for our top 5 Lego Black Friday deals of the day, along with our live blog on the biggest bargains and best price drops as we find them on everything from Lego Harry Potter deals to the juiciest offers on LEGO Ninjago, plus everything in between.
Where to shop
- Lego: Biggest ever Black Friday sale
- Amazon: Up to 44% off selected Lego
- John Lewis: 2 for £15 on selected items
- Very: Up to £70 off Lego Star Wars
- M&S: 20% off selected Lego
Best deals
Lego Black Friday deals are here and the Goodto.com editorial team will be bringing you the best discounts and biggest savings on everything from Lego advent calendars to the latest Lego Harry Potter set... just in time for Christmas!
Good morning everyone, it’s me, Stephanie Lowe, Goodto’s Family Editor on the live blog for you until 10am. This is my third year surfing the Black Friday waves, and I’ll be honest, I now have a vested interest in this live blog as my five-year-old is OBSESSED with LEGO. And, he’s already got the terminology down too, he said “I need to find a ‘two-er’ mummy” the other day, as a childhood LEGO fan myself, it was a proud moment.
Anyway, I'm here to keep you ahead on all the best LEGO deals to be had, and I’ve seen some corkers already. I’m talking hard-hitting, pound-saving bargains, the ‘remember that time I got the LEGO City set under the tree’ memory-making deals.
I’ll be across the LEGO store, Very and Amazon to bring you the best deals. And in the meantime LEGO Store have dropped their biggest Black Friday sale ever and it’s live for two days and 17 hours - take a look through now and stay with me for all the unmissable bargains…
The studies say Brits are set to spend a whopping £3 billion over Black Friday and Cyber Monday, with the average person spending £113. But, if we’re all honest, we’re counting our pennies at the moment, so finding ways to make them go further always helps. So it’s understandable that many parents want to know if Black Friday is really worth their time? And, will they actually make a saving?
And, they’re fair questions. So we got our Money Editor, Sarah Handley on the case to see what she thinks. In her article she compares today's discounts to Cyber Monday and the January Sales, and we take an honest look into the downsides to Black Friday. Read more in her in-depth article; Is Black Friday really worth it, and how much can you actually save?
One of our top tips for our audience that flows through every Black Friday deal we write and feature we plan is; ‘it’s only a deal if you were willing to pay full price for it originally’. And nowadays it seems there’s always a sale on and this mantra is required more and more. Gone are the days when only January sales existed and you queued up IRL outside Next at 3am on Boxing Day, now you can do it from your sofa at 2am after a tough day mumming.
Okay, we’re really in the swing of all things Black Friday now, and I have my trusty team on the look-out behind the scenes. They’re scouring all the best brands to bring you the bargains - Very has some whopping % off this Black Friday, with free delivery on orders over £50 and the LEGO store just keeps on dropping the £s on all the best sellers.
We have Goodto's consumer editor and mum-of-three Heidi Scrimgeour with her ear to the ground to make sure you get the most savings across everything to do with Harry Potter, and shout out to our money editor, Sarah Handley who sees it as her personal mission to bring your family savings in LEGO and life. And across all things Star Wars is our Editor and new mum, Anna Bailey along with features Editor Ellie Hutchings and writer Daniella Gray.
Trust me when I say, not one deal will get past us, we are dedicated to discovering the best deals for you. Whether that’s bulk buying to cover 2024’s birthdays or simply bagging the top toy with free delivery, if it’s a helpful deal, we want you to know about it. And remember it’s only a deal if you were willing to pay full price originally.
I'm a family editor and this is my pick... Construction digger was £17.99, now £12.59 (save 30%) at LEGO Store
I'm on the hunt for the best stocking fillers and this one fits the bill for my digger-loving five year old. And I'm pretty sure your little builder will love this set too, featuring a toy excavator with interchangeable tools, a toy smart bench and three mini-figures to set the scenes with.
Great for 5+ kids. Plus builders can zoom in, rotate and track their progress using the fun, intuitive LEGO Builder app - gone are the days of squinting at tiny instructions.
I can just imagine the hours we'll lose (in a good way) to building and then playing with this. LEGO play has meant teaching my son the life lesson 'LEGO build doesn't last forever', as we work through the frustration and rebuild what ever was broken.
Psst! For any of you guys buying for the biggest kid in your life, this is the deal for you. It will keep them quiet, we mean engaged and focused as they spend hours building, brick-by-brick, this Marvel Captain America's shield. Trust us, you will not be disappointed with what this buy affords you in terms of time to yourself.
We've just gone through and triple checked all of our deals above ^^ and updated them so you are seeing the best savings to be had. Everything is still in stock and the prices are correct. We are monitoring these deals - and all the news one dropping - throughout the day.
Okay, I've been lost in a world of LEGO deals and I simply have to share these epic LEGO advent calendars (they can be delivered in time for advent).
Honestly - they're amazing, we have tried and tested our share of LEGO calendars and our one top tip would be, make time. Once your little ones have opened those windows they will want to build it. So, either factor in the 30 minutes before school to build or, make a rule that the window is opened after school. (Also, note that the instructions are on the inside of the open window, so take care when opening, because you're going to need them - I learned the hard way.)
Right, phew. Let's take a tiny pause on the LEGO deals, because we know that you're also on the look out for toys too. And I mean, top toys (Squishmallows and Barbie I'm looking at you), and we've found them all at the best prices.
We've tried, tested, reviewed, discounted and included only the best toys out there, and we've scoured all of the top retailers, Very, John Lewis, and Amazon, to name a few.
Long story short; we've just updated the deals on our Black Friday Toy Deals page, covering everything from Barbie, Bluey, Paw Patrol and other must-have toys. We've checked to make sure everything is in stock and the prices are correct. We'll keep monitoring throughout the day. Happy pound saving!
Let's take a beat from all these savings and check out the most expensive LEGO set in the world... it really does make our eyes water. We have everything crossed that this doesn't make it onto any Christmas list in your house, here's it's full title so you can look out for it; vintage Airport Shuttle Monorail. The delivery alone is close to $500...
And, in that article, our money editor, Sarah Handley also looks at the most expensive in the UK. It's set at four figures and any Minecraft lovers might try to sneak it onto their list, so be vigilant.
So I've been looking and I think it's time we talk about why these LEGO Friends deals have the wow factor and you might actually need them for the little ones in your life, now hear me out. Playing pretend is a cornerstone in childhood. These toys focus playing pretend on (mostly) real life situations, things that older kids do: hang out with friends, and things that adults do: own a house, drive, have a family, etc. Plus they're inclusive and have characters that reflect real life such as their character Fionna, who has Down Syndrome or Autumn the character with one arm - these kind of brilliant characters can kick start all types of important talks with your kids about how it's okay that everyone is brilliantly different.
The launch of Lego Friends sets in 2012 was one of Lego's biggest successes, so they must be doing something right, right? Here we share some of the best savings out there - and surprisingly its not all on the LEGO store - Very have some great savings too.
Good morning and happy Black Friday! Ellie Hutchings here, Features Editor on Goodto, taking over from Steph to continue bringing you the latest and greatest Black Friday LEGO deals.
Don’t worry, this isn't my first rodeo. I’ve covered Black Friday before so I know what I’m doing when it comes to searching for the best LEGO deals that are *actually* worth your money during this year’s sale event.
Personally, I’ve got my eye on this LEGO Christmas Wreath, which is now 20% off - I love a crafty gift and I think this one will look great on my front door. It’s suitable for ages 9 and over so would make a great festive activity for the family too.
It’s no secret that kids love LEGO - that’s why I’m spending my Friday morning scouring the internet for the best savings on these popular blocks. But did you know that LEGO is great for children’s development too?
It enhances fine motor skills and fine-tunes hand-eye coordination among many other developmental benefits that our Family Editor, Stephanie Lowe, has explored.
The benefits of playing with LEGO:
- Pincer grip development
- Persistence and patience
- Problem-solving skills
- Achieving a sense of accomplishment
- Learning how to plan socially
- Enhanced creativity
- Improved focus and concentration
If that’s not a reason to get your hands on some LEGO this Black Friday, I don’t know what is!
We’ve been hard at work hunting for the best LEGO deals out there, to make sure our recommendations are the up-to-the-minute best options for you and any kids you’re buying for.
We've just updated the deals above, to ensure everything is still in stock and the prices are correct. We'll keep monitoring the deals throughout the day to make sure the offers are still available, but, for now, why not take a look through our top picks?
Star Wars and LEGO go hand in hand, and not a single deal is getting past our team this year. I’ve just taken another look at the best offers and these are the four LEGO products I recommend buying for the Star Wars fans in your life…
Our Money Editor, Sarah Handley, has been hard at work today making sure we’re bringing you all the best deals that are *actually* worth it. She's a whizz at money-saving but she knows a thing or two about LEGO too - check out her guide on how to recycle LEGO.
If you’re expecting to be inundated with new LEGO sets come Christmas, then you might want to know how best to get rid of the bricks that your kids have grown out of or no longer play with.
Here are Sarah’s top tips:
- Donate it to charity
- Give it to a local school, nursery or community group
- See if friends or family want it
- Sell it
- Upcycle
Sure, LEGO is a super popular toy, but we know not all kids will want it for Christmas. Don't worry, we’ve got plenty more options in our roundup of the top Christmas toys for 2023 - so you can shop all the best options for kids of all ages.
Our very own Consumer Editor, Heidi Scrimgeour, has put this list together herself. She's a mum of three and has been writing about and reviewing toys for more than a decade, so you know you're in safe hands.
The best part? We’ve just updated this list, so if you’re hoping to do some toy shopping in the Black Friday sales, make sure you check out our recommendations for some winning gifts - I’m talking Barbie, Squishmallows, Hot Wheels and more.
My favourite? The Jabadabado Wooden Market Stall (which is currently reduced from £130 to £117 for Black Friday). This miniature wooden market stall on wheels is just so charming (the little wooden lavender plant is adorable) and I know I would’ve loved it as a kid.
If you’re buying for animal lovers this Black Friday then LEGO has got you covered. There are so many great animal-themed sets on sale right now that it's hard to whittle it down.
But after scouting out the likes of LEGO.com, Amazon, John Lewis and Very, I've put together a list of top choices, all of which are available for an unbeatable price and sure to keep the animal-lovers in your life entertained for hours.
I know from experience that Black Friday can be frantic. I've had plenty of practice writing about the sale event and recommending deals, but hunting to find the very best price isn't always easy - we all know retailers can be a bit cheeky when it comes to discounting products. Anyone else bought something in the Black Friday sale that you thought was a massive bargain, only to find out it’s discounted virtually all year round? I know I have.
We’ve done our research on these LEGO offers and picked the deals carefully, so you know they’re really the best options out there. But our Money Editor, Sarah Handley, has some more great tips for Amazon Black Friday to make sure you’re actually getting a discount.
Sarah's tips for Amazon Black Friday:
- Research in advance - If there's something you've set your sights on, check the other retailers that might sell it and compare the discounts against the RRP.
- Set up alerts - Some retailers, such as Amazon, will let you sign up for notifications so that when the discount you’re waiting for is applied you’ll get pinged.
- Don’t break the bank - Remember, you’re not getting a bargain unless you wanted a product in the first place. Think about what you actually want to buy before you go deal hunting.
LEGO Vs Playmobil is a dilemma as old as time… well okay not really. It just feels that way because of the lack of sleep parents accept is their life now. But, it really is a question that crops up, especially around Christmas.
Goodto Family Editor Stephanie Lowe knows she’s not the only parent to ponder this. They're both much-loved construction classics - but which one is worth the spend?
Steph and her five-year-old, Ted, take the plunge to bring you the tried and tested verdict. (Disclaimer: we’re neither right nor wrong, but we do compare all the facts so you don’t have to).
Lego Vs Playmobil - what’s the difference, like really?
It’s almost my lunch break but I’ve just got time to tell you about these deals that are selling like hot cakes. They’ve all been labelled ‘last chance’ on the LEGO store - buy now if you don’t want to miss out.
Good afternoon everyone. We hope you’re enjoying Black Friday so far - where has the time gone? I’m Anna Bailey, and I’m taking over the blog for the next hour or so. I’m the editor Goodto, and have overseen our coverage for Black Friday for the past few years.
This year, I’m on the lookout for some great deals for the biggest kid in our house - my husband, who is OBSESSED with Lego (just don’t tell him). I’ve already ordered one of the great Stars Wars suggestions Ellie listed below - and I’ll be double and triple checking the LEGO store, Very, Amazon and other top retailers for some more great offers.
Ouch, just the thought of stepping on LEGO makes our bodies tense. Like tiny, plastic landmines, lurking in the shadows of your home - they can inflict immense pain when you least expect it.
Thankfully, our Family Editor Steph Lowe has been looking at the best options for storing LEGO - including this drawstring play-mat, which is available at Amazon, priced £18.99. Genius.
LEGO Star Wars Chewbacca Set - Collectible Wookiee Figure - was £179.99 now £134.99 (save 21%) at Amazon
Prepared to blow the budget on someone very special in your life? Here’s my top pick of the best deal out there for ‘big kids’. With 2,319 pieces, this epic build stands at an impressive 18 inches (46cm). Released in September to celebrate the 20th anniversary of Star Wars: Return of the Jedi - this is the lowest price the Chewbacca LEGO set has ever been on Amazon. They've slashed the price from £179.99 to £134.99 - a reduction of 21%.
We’ve checked elsewhere and while this Wookie Warrior is also on offer at the official Lego site, they have it on sale at the slightly higher price of £143.99. For adults 18 +, this would make a great main gift for any grown-up fan of the trilogy. I can already imagine it in my husband’s study…
Back to the kids - and for the younger ones, you can’t go wrong with Duplo. My daughter is one-years-old and I’m already excited about playing with these chunkier bricks with her. Annoyingly, we have a couple of years to wait, but if you’re in the market for some more Duplo, check out these top offers.
Hello, Heidi Scrimgeour here, reporting for duty!
I'm consumer editor of Goodto and I'm also a mum of three - one of whom is totally Lego mad - so I dread to think how much money I've spent on Lego over the years. On the other hand, I reckon I've saved squillions by holding out to buy Lego on Black Friday.
Before we get stuck into this afternoon's deals, did you know that the name Lego comes from the first two letters of the Danish words LEG GODT which means 'play well'? Pretty cool...
If you buy nothing else this Black Friday, please do me a solid and stock your birthday present cupboard with these Lego Creator sets while they're on sale for Black Friday. John Lewis is offering 2 for £15 on selected Lego Creator sets including the super-popular Lego Creator 3-in-1 Space Shuttle which is normally £8.99.
But better still, Amazon has shaved a few quid off Lego Creator sets like this one - absolutely perfect for stashing in the pressie drawer and making sure the kids never end up empty-handed at a birthday party!
Hi everyone, it’s Sarah here. I’m Goodto’s Money Editor, here to talk to you about my favourite LEGO picks as Black Friday is in full swing. Not only am I a grown up LEGO fan (I once got LEGO as a Valentine’s Day gift, and it beats flowers and chocolates hands down), but I’m also obsessed with cutting through the noise and finding those gold-dust deals that give real value for money.
I’m especially a huge fan of LEGO with a movie tie-in, so I am here for all the LEGO Harry Potter deals that have been doing the rounds over the last couple of days and that will hopefully continue into the weekend and Cyber Monday.
One of my favourite picks from the Black Friday sales is this plush LEGO Harry Potter that’s now under £20 in the LEGO online store. This is a great gift for Harry Potter and LEGO fanatics, particularly when you can't quite remember which sets they might already have.
These Duplo deals certainly have the ‘wow factor’ this year and Goodto’s Food Editor and mum of two, Jessica Dady explains why…
“We love Duplo in our house - and I’ve been keeping a very close eye on this year’s Black Friday deals as I’d love to bag myself a real bargain this year because between you and me, Lego, even Lego Duplo, is a tad pricey and Black Friday is a great chance to buy Lego at a more reasonable price,” says Jessica.
“My 4-year-old daughter has mentioned Lego Duplo a few times in the run-up to Christmas and I believe a few items have been added to her Christmas list including the following - which I’m really glad to see are on sale, and I will most likely be clicking the ‘Add to basket’ button shortly after this post…”
And that's a wrap!
The Goodto editorial team is signing off for the night now but we hope you've enjoyed our Lego Black Friday deals blog as much as we've enjoyed curating it.
Lots of deals are still live so you've still got time - just about - to snap up some bargains before it's all over for another year.
Check out our guide to when Black Friday ends if you want to know how long you've got to shop or have a peek at our guide to the best Black Friday toy deals before they end.