Salad Cream may be a condiment of the past after its makers Heinz revealed they are considering a name change for the first time in 104 years.
According to Heinz, it may be time for a rebrand after research found that only 14 per cent of consumers actually use the sauce to dress salads.
Its survey found that it is a much more popular choice paired with sandwiches, which has led the food giant to consider renaming it Sandwich Cream.
Joel Hughes, from Kraft Heinz, told Grocer: ‘We are reviewing the brand's name to reflect how the product is enjoyed by consumers every day, and with the majority usage currently with sandwiches, we can confirm that 'Sandwich Cream' is one of the names being considered.
‘There are consumers now who haven't grown up with the brand in the household and just don't know about the iconic zingy flavour, or what to eat it with.
‘A decision on a name change is due to be made by September, although the much loved zingy salad cream will still be available to enjoy with exactly the same recipe.’
However, fans of Salad Cream have expressed their anger over the possible name change, with some even threatening to boycott Heinz should they go through with the rebrand.
One angry consumer tweeted: ‘Hey @HeinzUK if you rename #SaladCream Sandwich Cream I will boycott every product you produce FOR LIFE!! Next you'll be calling your beans "Microwave beans" because nobody bakes them.... Also sack whoever came up with this idiot idea Yours sincerely everyone.’
Another said: ‘Just heard the news that #Heinz is changing the name of ‘salad cream’ to ‘sandwich cream’. This is not okay with me. I feel attacked’.
A third added: ‘Ok, so we EVENTUALLY got used to saying Starburst instead of Opal Fruits and Snickers instead of Marathon... But changing Salad Cream to Sandwich Cream?’
And a fourth pleaded: ‘@HeinzUK Noooooooo Just Nooooooooo!! We are not all precious snowflake millenniums ... You cannot call this sandwich cream! You may as well call it white ketchup, after all its a favourite on chips too!! It’s SALAD CREAM.. Has been for 104 years! If it ain’t broke don’t fix it!’
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