Is 2013's John Lewis ad the best yet?

NOW it feels like Christmas! Remember the lovely snowman ad from John Lewis last year? Well we think the department store has gone one better this year with their adorable tale of the bear and the hare.

The animated tale features woodland animals getting ready for Christmas, and of course wouldn't be complete without a heart-warming storyline of Christmas cheer between 2 of the characters, the bear and the hare.

With Lily Allen singing the backing track of Keane's 'Somewhere Only We Know', it's almost impossible not to shed a tear at the cute creatures! Christmas no.1 anyone?

The advert is due to be aired for the first time during the first break in tomorrow night's X Factor live show. Can't wait until then? Watch the advert below (and tell us if you managed to watch it without a sniffle!)

http://www.youtube.com/watch?v=XqWig2WARb0

Even celebrities haven't been able to contain their excitement for the new ad, with plenty of them taking to Twitter to talk about the cute duo the bear and the hare:

Love the bear and the hare John Lewis ad... Lily sounds lovely ❤❤❤

- caroline flack (@carolineflack1) November 8, 2013

Just cried over John Lewis Christmas ad, the song makes it @lilyallen is a total star @hwallop

- Kirstie Mary Allsopp (@KirstieMAllsopp) November 8, 2013

Thanks for all your lovely comments about the bear and the hare 🐻🐰. Glad you like it ! #johnlewis #xmas 🎄🎅🎆🎁🎄🎅🎁🎉🎄

— Lily Allen (@lilyallen) November 8, 2013

And guess who's already got their own Twitter accounts? Yep, you guessed it, the bear and the hare themselves. Follow them at @JohnLewis_Bear and @JohnLewis_Hare.

So, what's the verdict? The snowman advert from last year or this cartoon one? Let us know in a comment below.

Where to next?

- Top toys this Christmas

- Christmas market guide 2013

- Santa's grottos