I'm a toy tester and these 35 Amazon Prime Day toy deals are still available, but not for long

Beast Lab Shark Beast Creator - WAS £89.99, NOW £35.52, (save 61%) at Amazon

Suitable for kids age five and over, this toy involves mixing ingredients and completing steps of an experiment to create a shark beast to help save the world. When we tested it, it kept our mini toy tester absorbed in imaginative play for an hour, helped by the top notch sound and visual effects.

Magic Mixies Pixlings (Marena The Mermaid Pixling) | WAS £24.99, NOW £19.99 (save 20%) at Amazon

This is a bestselling toy, and for good reason. You have to follow specific steps before a magical reveal, so it's really engaging for kids, promoting delayed gratification which, in our experience, sparks wonder and curiosity. The doll is the end result, and its other-worldly appearance will ignite your child's imagination and creativity.

Cookeez Makery Baked Treatz Oven Playset | WAS £39.99, NOW £28.99 (save 28%) at Amazon

This playset got two big thumbs up from my Goddaughters (aged six and nine) when they helped me test it. They loved that they could follow the instructions without any input from a grown up, and it definitely sparked their curiosity as they wondered which plush pet they would end up creating. Once the sweet-smelling plush was revealed, they were even more engaged, trying to figure out where it came from, and wanted to repeat it again and again.

VTech First Steps Baby Walker | WAS £42.99, NOW £29.99 (save 30%) at Amazon

We love this VTech baby walker so much, it made the final cut in our best baby walkers guide. It's got loads of features to keep your baby entertained, including lights, sounds and lots for your little one to press, twist and spin, which is great for developing their fine motor skills. We love the detachable panel that means it can be used for seated play too, and it folds down compactly which makes for easy storage when it's not in use.

Babymoov 5-in-1 baby walker and rocker | WAS £109.99, NOW £89.99 (save 18%) at Amazon

Offering good value for money, this baby walker and rocker can adapt with your baby, offering a seated walker option that becomes a push walker as your little one develops their walking skills. There's loads to keep tiny hands occupied, including a music box with three different melodies to spark all of your child's senses.

Bitzee Interactive Digital Pet | WAS £34.99, NOW £24.99 (save 29%) at Amazon

If your child is bugging you for a pet, try them with a Bitzee interactive pet first. Suitable for children aged five and older, Bitzee reacts to swipes, tilts and touches and the more it's played with, the more pets your little one can unlock. Plus it's compact and mess free, which will be music to the ears of parents everywhere.

Hasbro Furby Coral | WAS £74.99, NOW £43.98 (save 41%) at Amazon

Huge in the late 1990s, Furbys are the perfect touch of nostalgia. These interactive pets can help to instill emotional intelligence, empathy, and nurturing skills, while also introducing children to the realities of pet ownership. If your child is pestering you for a real life pet, then starting them off with a Furby counts as training.

Kinetic Sand Scents, Ice Cream Treats Playset | WAS £15.99, NOW £11.99 (save 25%) at Amazon

Brilliant for ages six and up, this fun and mess-free (kinetic sand doesn't get everywhere like regular sand) playset helps with imagination and role-play ideas. It comes with a freezer-style tray, scoop, sundae cup, spoon, ice cream cone, waffle press and 6 topping accessories.

Magnetic Chess and Chequers set | WAS £9.99, NOW £8.99 (save 10%) at Amazon

Kids are obsessed with anything magnetic, and this will definitely deliver - the clever magnetic chess board and chequers set make it easy to play when travelling, and the bag is easy to pack away and take anywhere.

The Game of Life Game - WAS £24.99, NOW £19.99 (save 20%) at Amazon

Kids can spin the wheel themselves, make choices themselves and move their car themselves - no wonder this is a winner. They get to choose whether to go to college, get married, grow their family, and make savvy investment choices. Definitely a great reflection of the real choices they'll be faced with one day. Perfect for ages 8+.

Ticket To Ride | WAS £39.99, NOW £34.45 (save 14%) at Amazon

Best for ages eight and up. With over 25,000 nearly universally positive reviews. It's no surprise that this game is worth a shot. It's so simple to learn, involving building strategic train routes around the US (there's also a Europe version available) to connect cities and claim points. You really need to play to see the beauty of this game.

Monopoly Junior Board Game | WAS £19.99, NOW £12.99 (save 35%) at Amazon

If you want to reduce just how much time your kids spend on screens, then board games are a must. While classic Monopoly might be too complex for younger children, Monopoly Junior offers a couple of game options for kids from the age of four. This is two games in one - the first is suitable for children aged between four and five, and the second is suitable for kids aged six and over.

Mattel Games Scrabble Junior | WAS £22.99, NOW £15.98 (save 30%) at Amazon

This is great for ages 6 and up, our family editor, Stephanie Lowe tells us; "it's best to play in teams so you can support your little ones until the get confident at it, it's great fun for all the family though."

Pictionary Air | WAS £19.99, NOW £14.99 (save 25%) at Amazon

If your family are always on their phones, then use that to your advantage and turn it into a family game of Pictionary. With Pictionary Air, you download the free Pictionary Air app, point the in-app camera at the person as they draw their picture in the air (using the special Pictionary Air pen), and they'll appear, along with their sketch, on the screen of your smart device.

LEGO Star Wars: The Mandalorian Ambush on Mandalore Battle Pack | WAS £19.99, NOW £14.99 (save 25%) at Amazon

Suitable for kids aged six and older, this set will let your little Star Wars fans relive the ambush on Mandalore from Season 3 of the Disney+ series. It comes with 4 LEGO Star Wars minifigures – A Mandalorian Nite Owl. Mandalorian Warrior and 2 Imperial Commandos, all with blasters, plus 4 jetpack elements. What's not to love?

LEGO Star Wars R2-D2 Model Set | WAS £89.99, NOW £71.99 (save 20%) at Amazon

Suitable for kids aged ten and older, any Star Wars and LEGO fan will love this mash-up. An R2-D2 model with a 360-degree rotating head, detachable third leg for mobility, an attachable periscope and tools - plus they'll be engaged and quiet for hours building it.

LEGO Disney Pixar Inside Out 2 Mood Cubes Playset | WAS £29.99, NOW £22.99 (save 23%) at Amazon

Suitable for kids aged nine and older, this set includes two mood cubes, with nine changeable mood plates and Joy and Anxiety mini-doll figures. While construction toys like LEGO can help to encourage mindfulness and reduce anxiety, this particular set can also be used to help teach kids about their emotions and encourage them to talk about their feelings.

LEGO City Apartment Building | WAS £74.99, NOW £59.99 (save 20%) at Amazon

Suitable for kids aged six and over, this apartment playset is a great shout for any LEGO fan. It comes with pretend solar panels, a toy corner shop, living room, kitchen, bedroom and bathroom with toilet and bath
and includes six Minifigures and a load of accessories. It can also be connected to other LEGO City playsets to really open up the imaginative play possibilities.

LEGO Disney Stitch | WAS £59.99, now £44.99 (save 25%) at Amazon

If you missed the memo, Stitch is super popular right now. Combine that with the enduring power of LEGO, and you've got a must-buy on your hands. LEGO teaches key problem-solving skills, helps kids learn how to follow instructions independently, and gives them a real sense of achievement when they have completed something that looks exactly how it should.

Coodoo Magnetic Tiles | WAS £34.99, NOW £24.99 (save 17%) at Amazon

With 40 magnetic tiles in a variety of shapes and colours, this construction set can help foster hand-eye coordination and creative thinking, as well as boosting colour and shape recognition. Each tile has a smooth surface and rounded edges, making them suitable for little hands. As well as building fun and colourful structures, these tiles can also be used to make fun patterns on the fridge (or walls painted with magnetic paint). Suitable from the age of three.

Barbie The Movie Doll | WAS £44.99, NOW £34.90 (save 22%) at Amazon

Suitable for ages three and over, this Barbie doll recreates Margot Robbie's iconic gingham dress from the movie. If your child has seen the movie and is now obsessed with Barbie, they'll love having their own version of something they've seen on screen. And if they haven't, then their imaginations can run wild as they engage in role play.

Paw Patrol Jungle Pups, Tracker’s Monkey Vehicle | WAS £16.99, NOW £12.49 (save 26%) at Amazon

We all know if there's one thing Paw Patrol does well its merchandise (hands up, who's been stung for the Jungle and Knights versions - me too) Today you can get Tracker and all his jungle pup buds (Sky, Chase, Marchall, Rocky, and Rubble) for a great deal, they're great for imaginative play. If you're stocking up for Christmas, here's hoping your little one still loves them by then!

Heroes of Goo Jit Zu Deep Goo Sea Blazagon Hero Pack | WAS £11.99, NOW £9.99 (save 17%) at Amazon

This Heroes of the Goo Jit Zu toy is super stretchy (it'll stretch to three times it's normal size), which offers a great sensory play experience for kids, and you can fill his head with water and it'll spurt out of his mouth. There are also loads to collect, so kids can role play and team up with their friends to save the planet. Suitable for kids aged four and over.

Swingball PRO All Surface Tennis Ball Game Set | WAS £44.99, NOW £34.99 (save 22%) at Amazon

If Wimbledon has sparked your child's interest in tennis, then they'll love practising with this Swingball set. Suitable for kids from age six, it's a great way to keep kids (and adults) active and outdoors.

Little Tikes Turtle Sandbox | WAS £59.99, NOW £49.99 (save 17%) at Amazon

Kids will love this turtle shaped sandbox, that also doubles as a little paddling pool when the weather warms up. Suitable for infants from 12 months, it's a great way to encourage some hands-on sensory play to help your little one discover the world around them.

Throw Throw Burrito Outdoor Game | WAS £29.99, NOW £13.49 (save 55%) at Amazon

If you weren't sold on this game by the idea of giant inflatable burritos alone, it also made the cut on our list of the best outdoor toys. The aim of the game is collect matching sets of cards faster than your opponent, while trying to avoid being hit, dodgeball-style, by a giant inflatable burrito. If you have older kids (aged 7 and over), then this game encourages the whole family to get outside and enjoy some physical fun.

Little Tikes Cozy Coupe | WAS £62.99, NOW £59.99 (save 5%) at Amazon

There's a reason this Cozy Coupe has been a staple for decades. If you had one when you were younger, now's the time to pick one up for your own child so you can share the nostalgia. It's great for imaginative play, coordination and problem-solving as your little one whizzes around the garden.

Melissa & Doug Wooden Ice Cream Toy Shop | WAS £49.99, NOW £47.93 (save 4%) at Amazon

Suitable for kids aged three and over, this wooden ice cream toy shop encourages role play and creativity as they make a selection of ice creams for their patrons. They can just as easily play independently or with friends, taking it in turns to be the customer and the server. This is also perfect for parents who want to invest in more sustainable toys over plastic alternatives.

Barbie Dreamhouse | WAS £349.99, NOW £149.99 (save 57%) at Amazon

Create your very own Barbieland at home with this epic Barbie Dreamhouse. It offers 360 degree play, so there's loads to spark your little Barbie or Ken's imagination, including ten different play areas from a kitchen and bedroom to a pool and a huge slide. It also has integrated lights and sounds and fun furniture for your little one to move around and explore.

Peppa Pig All Around Peppa’s Town Set | WAS £66.99, NOW £53.56 (save 20%) at Amazon

This Peppa-themed toy track will take the plucky piglet on a journey around town. Little ones will love whizzing Peppa around the adjustable track in Mummy Pig's car, with the help of narrated stories. Follow the cues from the stories or explore on your own, visiting destinations from Peppa's house to the school or the playground. At various points along the way, there are a whole host of sounds, music or phrases, to encourage your little one's next stop.

Wonderfully Wired Brains: An Introduction to the World of Neurodiversity by Louise Gooding | WAS £12.99, NOW £10.97 (save 16%) at Amazon

With it's accurate and easy to understand explanations of different areas of neurodiversity, this positive book helps to debunk myths and stereotypes, while also educating readers about all aspects of neurodiversity. From an inclusivity point of view, the font and colours used have also been selected with neurodiverse readers in mind.

Astrochimp by David Walliams | WAS £14.99, NOW £7 (save 53%) at Amazon

If your child is a fan of David Walliams' other stories, then you can definitely add this comic book tale to their collection. The illustrations are excellent, and kids will love the out of this world tale.

My First Heroes: Sports Interactive Book | WAS £6.99, NOW £6.50 (save 7%) at Amazon

The My First Heroes series are a collection of interactive books that are perfect for infants. The series is also recommended in child development expert, and GoodtoKnow panelist Dr Amanda Gummer's Good Play Guide. In our guide to the best interactive books for babies and toddlers, Dr Gummer says: "These books are invaluable for little ones as they really help stimulate interaction and can help nurture the development of essential knowledge and communication skills right from the start."

Listen to the Dance Music Board Book | WAS £10.99, NOW £9.59 (save 13%) at Amazon

GoodtoKnow's Editor Anna Bailey loves reading this interactive book to her daughter Freddie. Anna says: "We’re a very musical family, and we wanted to encourage our daughter to appreciate it from a young age..." Anna adds: "It’s so fun seeing her reaction to the different styles, and watching her dance.”

My Gruffalo 4 Books Collection | WAS £29.96, NOW £24.99 (save 17%) at Amazon

This four-cook collection featuring modern classic tales from Julia Donaldson, makes a great first birthday or Christmas gift. The set includes The Gruffalo, The Gruffalo's Child, Gruffalo Growl and The Gruffalo Touch and Feel Book. The rhyming stories are perfect for kids to enjoy during story time or as part of a bedtime routine, and this set acts as a suitable introduction to other Donaldson stories, such as Zog and The Highway Rat.