Paperchase is selling Father’s Day cards for single mums for the first time ever!
The high-street stationary shop has introduced the new range of cards to celebrate mums who play the role of both mother and father.
Slogans include 'Who said the best dad in the world can't be a mum', 'Who needs a dad when your mum has balls' and 'If you do both jobs you should get both cards.'
A Paperchase spokesman said: 'At seasonal events such as Father's Day, a single parent may feel excluded.
‘However, this year at Paperchase we want to make sure we celebrate single parents by offering a range of cards for customers who want to big up their mum this Father's Day.'
Many people have praised the idea, with one tweeting: ‘Well done @Paperchase for supporting single parents’.
The cards, which cost £2.99 each, are designed by London-based Stevie Rowing-Parker, creator of Happy Father's Day Mum, who lost his father when he was just five-years-old.
He launched his card business last year after seeing how happy it made his own mother.
Stevie told the Daily Mail: ‘It’s been mum and my brother since I was about five and for the past four years I've been buying father's day cards, crossing out dad in a Sharpie and writing 'mum' really terribly.
'It just made mum so happy. The thing is it's obviously a pretty rubbish day for them and I just felt why are these amazing mums who are doing both jobs feeling rubbish on this day when they should be celebrated as well? It just didn't really make sense to me.
'I have been a massive champion of the fact my mum has done it all on her own.'
Of course, Paperchase is not the only retailer selling such cards, with Clintons offering a range of gender neutral options, such as ‘you’ve always been like a dad to me’.
Nicola Miller, head of cards at the retailer, said: 'We have hundreds of cards in our Father's Day range and we try to cater for as many family situations as we can.
'We're glad to help families celebrate their own unique circumstances and we're always expanding the range of cards that we sell.'
