Boots 70 per cent sale starts TODAY and it's sending shoppers into a frenzy

Boots is slashing prices by 70 per cent in a huge new sale that starts today.

Fans of the high street retailer will have the chance to stock up on everything from cosmetics and electricals to essentials for children in the money-saving event.

Items from big name brands including Jack Wills, Ted Baker and bath time favourite Soap & Glory are thought to feature.

But if you thought you would be able to beat the queues by browsing the bargains from the comfort of your sofa, you'll be sad to hear that the sale is only happening in stores. However, savings of up to 50% can still be found online.

Boots fans have been flocking to Twitter to show off their purchases, with one user sharing a snap of a VERY full shopping trolley.

'70% Boots sale! Just went a bit too wild,' she captioned her image.

Another said: 'I got £115 worth of stuff for £34.'

In the run-up to the sale, other individuals hit the social networking site to express their excitement at the impeding offers.

'Eagerly anticipating that #Boots 70% sale to stock up on toiletries and goodies #bargains #beauty any day now,' said one.

The 70% off sale is running at the same time as Boots annual baby event, which started on 17 January.

In the extravaganza, parents-to-be can enjoy an amazing one get one free deal on all Pampers Essential Packs.

A saving of £5 can also be made when spending £30 on selected Mini Club items such as clothing and cuddly toys.

Retail prices of all Childs Farm products - including the light and fragrance free Baby Wash - have been cut by 20 per cent.

And made up of four lotions and potions, the company's Baby Essentials Gift Set would make an ideal baby shower gift for just £7.99.