Peter Jenkinson. The Toyologist

For over a decade I’ve penned round-ups and features for national publications, on and offline, these words are everywhere. I’m delivered into any project with an unmatched passion and dedication for trying, testing and talking about the latest, coolest and most interesting offerings from the world of toys. 

Blackpool born - and I blame all my good fortune on that. A formative youth woven with arcade machines and fairground rides, I think, has plenty to do with the career I’ve carved out. I’ve written, created, scripted, directed, reviewed, lampooned and presented on all manner of aspects of the toy business. From stepping in to host a shopping channel sales slot where the rotors on the RC choppers didn’t appear to work to talking at length about a light saber on CNN’s flagship news show – I’ve tried plenty, and always get invited back.

It is a cliché to say I’ve a face for radio but it certainly has its benefits so I’m approached plenty to wax about anything related to the toy market.

An expert on toys and tech trends, I’m also co-founder of a melting pot of talent that is Board Game Club, a monthly get-together for inventors and play testers to get together and develop ideas.

My favourite game is Guess Who, I’m partial to Monopoly (yes really), love a NERF blast off but I draw the line at electric scooters.